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You know that blogging can help your business, but its probably something you keep putting off because you dont have time for it. Or, because you have no idea what to write about.
But that doesnt need to stand in your way. Lets take a look at exactly how a professionally written and optimized blog can help you.
Its Actually Cheaper Than Doing it Yourself
You got into this business because youre passionate about the outdoors, hunting, and bow hunting. Not because you knew how to write about it.
You have probably tried. That means you probably opened a word document and stared at it for an hour before writing anything.
Then, with enough procrastinating and putting things off, you possibly put together an article in about four or five hours. Maybe even more.
And even then, you werent really sure you did the right thing. What keywords should I be focussing on? Can I get somebody to proofread this? How often should I be doing it? How do I promote it? Where do I get the pictures?
Your Time and Money Can Be Better Spent
It feels like a waste of time because it is. As the business owner, your time can be spent in a lot more productive places, like training your staff, managing your inventory, or building relationships with your customers.
But lets take a look at the dollars and cents involved. Lets say very conservatively, as the owner of the store, your time is worth $50 an hour. So the five hours that it took you to write the blog actually cost $250.
Or maybe you gave the task to a salesperson or other member of your staff. So maybe it cost you about half of that when you subtract their time from the company. Thats still too much.
And youre still only guessing if everything was done the right way.
The better business decision is to take that money and invested in professionals and SEO copywriting services. That way, youre paying for the product and that you will have a full confidence was done the right way.
It should be properly optimized, and well written with absolutely no spelling or grammar errors. And it will also be 100% free of plagiarism.
Because SEO Copywriting Services Actually Makes You Money
Your blog can make you money both directly and indirectly. First of all, would-be customers can read your blog and go directly to your online store and make a buy. Thats a direct sale, and very easy to track.
It can be a little bit trickier to measure the return on investment for the indirect sale.
The main benefit of SEO copywriting services is to capture more SEO respect. Websites with a blog tend to have 434% more indexed pages than the ones who dont.
Thats because today Google is looking for quality and organic content, like blogs.
So how do you measure the ROI of that? Well, you can see your key search terms go up in the ranking. All of a sudden, youre at the top of Google rankings instead of your competition.
This sends more traffic to your website, and more traffic into your storefront, as people are now finding you on Google. Most people who find a business on Google will call or visit them within 24 hours.
This means people will be coming to see you even more buy-ready than they did before. And your sales team wont have to work as hard to close the sale because a lot of the education process is now done through your marketing.
So clearly define the keywords you want to focus on, and monitor their progress in SEO ranking. Also, try to measure how much of your sales and foot-traffic is coming in as a result of finding you online.
Because Its a Lot Easier Than You Think
You might be worried that its going to be hard to find a writer who knows a lot about your industry. Do they even hunt?
Its actually a lot easier than you think. There are lots of freelance writers and writers at SEO agencies who have a lot of experience writing about the outdoors and hunting.
Also, you can still leverage your own expertise and get it into their writing. They should be able to interview you for an hour and have enough material to turn it into three or four blocks.
They should be able to rate industry expert articles like comparing recurve vs compound, based on those interviews. And they should be able to do a pretty good job of capturing your voice.
One meeting a month with your writer should be just fine. And that meeting can even take place on the phone or over Skype.
Because Youre Buying Much More Than Just Copywriting
When you outsource your SEO copywriting services, your writer should have a strong knowledge of SEO best practices, and keywording.
That means they should know which keywords to focus on with your blogs, and how to properly optimize them in each one.
Most SEO firms and a lot of freelancers will also give you access to high-quality images from expensive subscription-based sites like Shutterstock or Adobe Images.
You really do need high-quality images for your blog. Less than professional images and boring cookie cutter stock photography can hurt your blog.
This image will be the first thing people see when your blog pops up on social media, and it will often make or break their decision to read more.
Let Us Show You How to Run a Succesful Blog
We can help you with everything from which WordPress theme to use, to how to pay your writers.
Learn everything you need to know about your content strategy here.
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