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Like any other social media wall, twitter wall or a tweet wall is just the same but extracts the story and the gossip from the social media channel Twitter alone. Twitter wall tools can be effectively used for events, meetings, and conferences.
Here are some fruitful and best ideas for making maximal use of a tweet wall for events-
CREATE AN EXCLUSIVE AND A CONVINCING HASHTAG
Having a brand-specific hashtag has its own advantages. A brand promotes its events, social campaigns and more with the hashtag. The audience recognizes a brand with the hashtag. During social campaigning, a brand must advertise its hashtag extensively and whenever communicating with the public, it must make use of the hashtag to let the audience be familiarized with it. A live Twitter wall at an event is capable of crowdsourcing posts by the exclusive hashtag and thus aligning them all creatively in real-time to lend a wall full of social posts arranged in a visually striking manner that compels users to post more, share more, tweet more and indulge into meaningful conversations with the brand hashtag.
TWITTER WALLS CAN BE EMBEDDED TO YOUR WEBSITE
You read that right. Substitute putting up a digital signage or a big screen at your event or your office premises with instead opting for embedding a Twitter live wall on your brands website. A website is accessed by thousands of people and is an easily accessible option furthermore. Audience and visitors get intrigued about all the action, posts by fellow brand admirers, campaigning etc. taking place on the Twitter wall and hence further wish to join the conversation and associate with the brand.
SHOWCASE YOUR SPONSORS AND GIVE THEM SOME ACKNOWDELGEMENT
Twitter walls are capable of displaying your sponsors. Brand events are often backed by sponsors and giving them an acknowledgment displays the brands gratefulness for their support. Follow your sponsors and display their tweets at your event on the live Tweet wall. This way, the audience connects more and gets to know intricate details about the brand, like its sponsors etc. More sharing and tweeting is guaranteed and more the tweets, the livelier the tweet wall with posts.
FULL CUSTOMIZATION WITH TWITTER WALLS
Social media walls like Twitter walls can be totally customized. Twitter walls can be tailor-made to match brand requirements, its public image and value in the market. Display your Twitter posts attractively, change themes, display sponsors and a whole lot more with live tweet walls.
CONTENT AUTO-UPDATE FEATURE
Twitter walls showcase live tweets at the events. With this being known, it should be understood that Twitter walls have a feature of auto-updating content and extracting new tweets from Twitter to be displayed on the Twitter live wall. Content is refreshed as and when the users post newer tweets to the brands social account on Twitter. Being in real-time, content refreshes and updates itself on the twitter wall thus generating fresh conversation.
COLLECT VALUABLE CONTENT FROM TWITTER WALLS
When Twitter walls are launched and are live and the brand hashtag has been launched and advertised, what will be the next step? Audience and event attendees share posts, pictures, videos, experiences, feedback and more. Use all this data and put it to good use for the brand for its future events, growth models, sharing on the website etc. Providing giveaways and rewards to followers with highly contributive content can also be a step taken by the brand for enhancing brand-user engagement.
ORGANIZE SOCIAL CAMPAIGNS AND ENGAGING ACTIVITIES
Organize social campaigns, contests, recreational activities, polls etc. at your brand event and also before its commencement on Twitter. As these response-seeking campaigns/activities are organized with your brand followers and the public at large, more and more people will connect with the brand. Such fun activities are always welcomed by people. Response-seeking activities will make the public post more to your twitter account which in turn will render more content for your Twitter wall and make it appear more vivid and be full of rich content.
